The Ranney Ranch Grassfed Beef and ranching operation has been certified by AWA since 2010. The ranch is also certified by the American Grassfed Association and is a producer member of the Southwest Grassfed Livestock Alliance.
George and Nancy Ranney purchased their high mesa country ranch in the heart of New Mexico in 1968 with an eye to improving their Angus breeding stock and practicing healthy conservation techniques. In 2003, with the support of the next Ranney generation, the family adopted holistic land management practices, including planned rotational grazing and began direct-marketing grassfed beef. They haven’t looked back.
“Our family is deeply committed to the long-term health of our land and our animals, and our customers!” says Nancy, commenting on the significant improvements she has seen as a result of the family’s focus on land management and grassfed production. “We are thrilled to have witnessed measurable improvements in our soil and animal health, even during the past several extreme drought years. We now count over 45 perennial native grass species on the ranch where ten years ago we saw five, and this past year our calves were the heaviest and, by customer acclaim, the tastiest ever.”
In addition to responsible land stewardship, the Ranneys are committed to the humane handling of the cattle and wildlife that live on the ranch. In 2010, they sought AWA certification because it reflected their own commitment to animal welfare, both on a humanitarian and a production level, as well as the ranch as a whole: “We were pleased to discover that AWA certification covered not only the treatment of domestic livestock, but also the care and sustainable management of our rangelands and all the life therein,” says Nancy. “Our annual AWA audit reconfirms our commitment to these guiding principles. Stress-free animals produce healthier and better tasting beef. Our local processor, Fort Sumner Processing, is only 90 miles from the ranch and is reviewed by AWA, so it made a perfect fit.”
Ranney Ranch is proud to offer a unique grassfed beef product: young, robust, range-raised calves, nourished by their mother’s milk and native grasses on high mesa country pasture. Ranney Ranch beef is available for purchase nationwide at www.RanneyRanch.com. Contact Nancy or Joseph Ranney at firstname.lastname@example.org for further information.