Animal Welfare Approved

Archive for December, 2010

It’s Time to Stand Up for Our Farmers’ Markets

By Andrew Gunther | December 30, 2010

Almost one and a half billion dollars changed hands at farmers’ markets across the United States during 2010. Yes, I was pretty surprised by that figure, too.

According to the Department of Agriculture, the number of farmers’ markets increased last year by 16 percent, up from 5,247 to 6,132 markets. Over three million Americans regularly buy food from the 60,000+ farmers who sell at these markets each year. This isn’t the result of some multi-million dollar corporate advertising campaign. The success of the farmers’ market is driven by the desires of people who believe that food is best when it’s fresh, grown locally, and bought directly from the farmer who grew or produced it. So, who are the unsung heroes who are making all this happen?

New Proof that AWA Standards Rank Among the Best in U.S.

By Animal Welfare Approved | December 21, 2010

In a side-by-side comparison of farm animal welfare standards, Animal Welfare Approved is shown to be one of the best. A leading welfare organization, Humane Farm Animal Care, has just published a comparison of standards including USDA/Organic, American Humane Certified, Global Animal Partnership (GAP/Whole Foods Market) and others, and once again, AWA’s standards are the most rigorous requiring pasture access and grass-based production. The comparison chart shows key elements of standards such as outdoor access for animals, antibiotic use, transparency and managerial conflicts of interest. Across the board, AWA was ranked the best, as it has time and again.

An American Legend Becomes AWA

By Animal Welfare Approved | December 14, 2010

Some of the best burgers in the United States are now being made with humanely raised beef, thanks to Animal Welfare Approved, American Grass Fed Beef, and Dan Rosenthal, owner-operator of the Rosenthal Group.

The legendary Poag Mahone’s, of the Rosenthal Group, is the very first restaurant in Chicago to be serving this prized beef. Poag Mahone’s has been named as one of the best burgers in America by Oprah Winfrey, and GQ magazine declared Poag Mahone’s as serving one of “Top Twenty Burgers You Must Eat Before You Die.”

Welcome to Animal Welfare Approved

By Animal Welfare Approved | December 13, 2010

The Animal Welfare Approved program audits and certifies family farms raising their animals humanely, outdoors on pasture or range. Farmers who earn the AWA seal benefit from having a third-party verification of their high-welfare practices and consumers benefit by knowing that the humane label means what it says.

Animals are raised outdoors on pasture or range on true family farms with the “most stringent” humane animal welfare standards according to the World Society for the Protection of Animals. Annual audits by experts in the field cover birth to slaughter.

AWA is able to offer this certification and technical and marketing services to farmers at no charge. Because AWA is not financially dependent on farmer fees, the program is unbiased and completely transparent.

We encourage you to sign up for the email list to receive monthly announcements about new farms, special events and breaking news, and to become a fan on Facebook and follow us on Twitter.

Also check AWA’s Online Directory to find farms and products in your area.