Animal Welfare Approved

V’s Organic Farm, LLC – Buena Vista, NM

For several generations, Veronica Serna’s mother’s family raised fruits and vegetables, pigs, dairy cattle and laying hens in Buena Vista, northern New Mexico, making enough to support themselves on farming alone. About 60 years ago, however, the family stopped farming on a large scale when some of her uncles were drafted into the military. After living in Colorado and then Wyoming, Veronica’s parents eventually moved back to northern New Mexico in 1971. Unfortunately, by then the family’s larger acreage had been sold off piece by piece when times were tough. However, her parents wanted to return to farming nonetheless. While her father stayed away during the week to work, the rest of the family remained at home to tend to a small herd of cattle and to continue their education.

Today, Veronica farms 30 acres of her family’s original landholding with her husband, Michael, and their two sons, Miguel Lucas and Julio X. Serna. “I have always enjoyed this type of life but never had the time to dedicate to this,” she explains. After 25 years working for Luna Community College, 30 miles from the family’s farm, Veronica was able to retire in 2013 and commit herself full-time to producing vegetables and tending her animals, including a flock of Certified AWA laying hens and small herd of beef cattle. In 2014, Michael retired as well and joined her full time on the farm.

Much of the 30 acres at V’s Organic Farm is irrigated by an “acequia”—a community-operated watercourse or ditch used for grazing and hay production, many of which are hundreds of years old. One well on the property is used solely for crop irrigation and as a backup water source for their livestock. Careful management of water is as important as any other farming practices in the arid landscape of northeastern New Mexico, which has been made more extreme by recent drought conditions. The Sernas plan to set up a water catchment system to mitigate the effects of long-term drought and as a means to continue their farming should conditions worsen.

Veronica pursued AWA certification for the farm’s 60 laying hens and 14 beef cattle because, she says, “We truly believe in the mission and purpose of the Animal Welfare Approved program.” Raising her chickens on pasture is good for her animals, good for the earth, and good for her customers: research shows that pasture-raised eggs are higher in vitamin E, beta-carotene, and omega 3 fatty acids than industrial eggs. “Pasture-based management maximizes the quality and quantity of forage growth,” Veronica explains. “Resting grazed lands allows the vegetation to renew energy reserves, rebuild shoot systems, and deepen root systems, with the result being long-term, maximum biomass production. This type of pasture management is especially effective because foragers like hens do better on the more tender younger plant stems. Pasture management also leaves parasites behind to die off, minimizing the need for de-wormers.”

Veronica hopes that having the AWA label on her egg cartons will encourage other farmers in the area to consider high-welfare farming techniques: “I hope that with more publicity we can encourage more people to follow these practices, or at least appreciate what this way of life has to offer and how it can benefit them with better quality food and a healthier life and environment.”

The Sernas want to keep growing their flock of laying hens and herd of beef cattle, and improving the infrastructure of the farm. They look forward to continuing the family’s tradition of sustainable farming and hope that one day the farm will sustain the family once again. The Sernas are also part of a larger resurgence of farming in the area and are active members of the Los de Mora Local Growers’ Cooperative, Inc., a producer-owned cooperative made up of 35 small family farms and ranches. Selling through a cooperative offers many advantages: By aggregating and coordinating supply, for example, Los de Mora Cooperative has been able to secure larger market opportunities for individual family farm members that would be impossible to achieve on their own, such as two egg accounts with local supermarkets. For more information about the farm, or to purchase their Certified AWA eggs and beef, contact Veronica at or 505-617-5062.