Animal Welfare Approved


Communications Coordinator

Animal Welfare Approved seeks a highly motivated Communications Coordinator. This is a full-time position with benefits. The coordinator will work from a home-based office located in the U.S.

The qualified candidate will be:

  • Self-motivated and able to meet specific goals and outcomes
  • Thoroughly knowledgeable concerning public relations principles, media protocol, and traditional, Internet and social media marketing techniques
  • Experienced in managing media and contact lists
  • Able to set, manage and meet deadlines, with impeccable organizational skills and consistent follow-through
  • Tactful and highly persuasive, with good judgment, enthusiasm, energy, and a positive outlook
  • Outstanding in written and verbal communication skills
  • An effective team player
  • Confident in cold -calling journalists and communicating by phone on regular basis

Minimum Qualifications:

  • A bachelor’s degree in marketing, communications or related field
  • Demonstrated success in communications or media relations (internship or volunteer experience may qualify)
  • An understanding of and interest in farm animal welfare issues and sustainable agriculture

Key Job Duties:

  • Coordinate and strategically distribute news releases and follow up by phone with targeted media
  • Pitch stories to print, broadcast, and web journalists
  • Respond promptly and accurately to media inquiries to ensure consistent coverage of AWA’s programs, farms and achievements
  • Aggressively develop and maintain press and contact lists
  • Oversee AWA photo storage and use
  • Develop and maintain relationships with regional and national media contacts in areas including sustainable farming, food, health, and the environment
  • Identify and pursue opportunities to position Animal Welfare Approved issues and spokespeople in the media
  • Serve as initial point of contact and schedule/facilitate interviews as needed
  • Coordinate, attend and speak at occasional events
  • Fulfill other duties as assigned

To apply please email the following to

  • Cover letter describing your interest in the position and including a 100–200 word statement regarding the importance of farm animal welfare
  • Resume and salary requirements

Please include “Communications Coordinator” in the email subject line.
Deadline for applications is September 30, 2014.



Animal Welfare Approved Seeks Winter/Spring 2010 Marketing Intern

The Animal Welfare Approved program is seeking interns for Winter/Spring 2010. The Animal Welfare Approved program and food label promote the well-being of animals and the sustainability of humane family farms. We unite conscientious consumers with farmers who raise their animals with compassion.

Marketing Intern Tasks –

·Search engine optimization

·Research and increase links from relevant websites to AWA

·Update social networking sites (Twitter, Facebook, etc.)

Consumer and Farmer Outreach:

·Assist with mailings to prospective farmers, consumers, chefs, extension agents, etc.

·Research and attend conferences when necessary to assist with tabling, giving out materials, and informing attendees about Animal Welfare Approved’s services

·Maintain contact lists from conferences and events

·Contact AWA farmers to update vendor listings on website

·Research prospective farmers


·Research press contacts, and send press releases

·Implement photograph filing system

·Write content for Animal Welfare Approved blog

·Write farmer profiles for website

·Monitor news about program farms through Google Alerts

Other marketing and public relations tasks as assigned.


Ideal candidate is a graduate student, although undergraduate students may be considered. Intern should have an interest in farm animal welfare, sustainable agriculture, or food policy as well as communications and public relations.

Proficient in Microsoft Word, Excel, and Outlook.

Detail-oriented, with strong organizational, communication, and writing skills.


1007 Queen Street, Alexandria, VA, 22314 (King Street or Braddock Road metro access)


January 11, 2010 to May 28, 2010

Reports to:

Director of Marketing and Public Relations

How to apply:

Submit 300-500 word statement describing interest in farm animal welfare and communications work, a resume, cover letter, and three references to: Winter/Spring 2010 Marketing Intern Application at or by fax at (202) 446-2151.