Animal Welfare Approved

What People Say About AWA


“When we got AWA certification last year we were really surprised how many of our established grassfed beef customers were genuinely excited to know our animal welfare practices were being verified by a trusted third party. Becoming Certified Grassfed by AGW seemed like a natural extension since we have always been a grass-based ranch. Now that our meat is in several Sheridan retailers, having a label that verifies we are grassfed and high animal welfare is valuable because customers who don’t know us can look at the logo and be confident that the meat is third party verified to be 100% grassfed.”

Christy Lohof, LOHOF Grass-Finished BEEF in Otter, MT

“We’re excited to be Certified Grassfed by AGW because having such a respected organization backing up our claims will only make our product stronger. AWA’s standards are aligned with our farm’s philosophy and the staff has always been helpful and personal.”

-Hannah Fouch, Fouch Farm in Mariposa, CA

“Being Certified AWA helps our customers understand what we’re up to now that we’ve moved past the scale where we can describe our work to every single person who buys eggs from us. The Certified AWA logo helps to assure people they are getting the real thing. We also appreciate AWA’s technical advice and marketing support – they help us do our job even better.”

-Elizabeth O’Sullivan, Auntie Annie’s Fields in Dundas, MN

“Thanks again for all you and AWA do for our industry, our farmers and our customers. You are an indispensable part of our mission to provide great healthy and nutritious food to our customers, with a creditable assurance of a third party certification that we are raising our animals extremely humanely and without any feed, drugs or other chemicals that are detrimental to the animals and those who consume the meat that we produce.”

-Tony Koch, Koch Ranches in San Antonio, TX

“I’m a huge AWA flag-waver. I think what you do is unparalleled in the industry in terms of how you promote, the quality of your inspectors, and the kindness you show in offering grants. You do so much to support the kind and gentle farming approach as opposed to the industrial model.”

-Greg Newhall, Windy N Ranch, Ellensburg, WA

“I just wanted to let you know how much I really appreciate you and all you’ve done to help us. [Our latest retail relationship] wouldn’t have happened without you, so I just wanted to let you know how much I appreciate you.”

– Mac Baldwin, Baldwin Family Farms in Yanceyville, NC

“We just got done with the CFSA Upstate Farm Tour — over 450 visitors to the farm.  We proudly displayed our AWA banner and handed out the consumer fliers.  Matter of fact, several people told us they came out to our farm because we are AWA.”

Gail Cooley, Patient Wait Farm in Piedmont, SC

“You and your organization have been a pleasure to work with.”

-Greg Newhall, Windy N Ranch in Ellensburg, WA

“I think the world of Animal Welfare Approved. There is a loving and respectful way to raise cattle and provide the healthiest and happiest experience with beef. By telling the public you’re Animal Welfare Approved you’re telling the customer you have standards. AWA has someone that really checks that you’re doing what you say you’re doing. I went the extra step of becoming Animal Welfare Approved because I want the customer to know that they are getting the best that they can get. There is a better way to eat beef!”

-Janelle Moses, Holy Cow Grassfed Beef in Wapato, WA

“Every time I have contact with you all I feel like I’m working with an incredibly professional and proficient team. I’m glad to be a part of it.”

– Jonas Stoltzfus, JuJo Acres Farm in Loysville, PA

“AWA is THE differentiation I count on to make a difference in what chefs select. Thank you!”

– Dan Gibson, Grazin’ Angus Acres in Ghent, NY

“There was local demand here for an animal welfare certification. I reviewed them all and Animal Welfare Approved seemed to be the most cohesive. Others you pay a fee, get a stamp of approval, but there’s no oversight. I can tell folks that AWA came out, give them the brochures, they can check the standards. If they aren’t coming out, it’s not worth the paper it’s written on.”

John Klimes, Snake River Poultry in Jerome, ID

“I really like the standards–they’re achievable and good practices. I’m really happy now to be certified.  It’s a wonderful service to provide free to farmers.  AWA has a presence in the marketplace. People know it and look for it. Sometimes people will call me with questions and when I tell them that we’re Animal Welfare Approved, they’re happy to know we’re part of the program. You  run a very customer-friendly and professional organization.”

– Steffen Schneider, Hawthorne Valley Farm in Ghent, NY

“When Lance, our auditor, was happy with what he saw, it was very reassuring. We feel like he can help us identify problems and teach us something.”

– Cricket Adams. Gypsy Ranch in Altoona, AL

“[AWA] gives customers an idea of what we’re doing on the farm without them having to come out. Since we got certified, we’ve had a 20% increase in sales. People love it!”

-Timothy Haws, Autumn’s Harvest Farm in Romulus, NY

“By being an AWA approved farm, we can show potential customers all over the world the same thing by proudly presenting our AWA logo. There’s a powerful brand being built upon every day by AWA farms. We are proud to serve ourselves, our customers, our animals, and our creator by being a part of such a fantastic organization.”

-Chad Ray, Ray Family Farms in Louisburg, NC

“[It’s] a great way to show people how well we care for our animals…My mother and grandparents have always taught me that we must care for our cows, sheep, and horses as we would wanted to be cared for.”

-Mike Brown, Meadowbrook Farm in China, ME

“…I have seen so many inhumane ways of raising animals and no one knows how their food is raised. With the Animal Welfare Approved label people do know. They know how the product was produced and that kind of sets you apart. I’m proud of what I raise and I want people to recognize that I’ve gone that extra step in raising my animals.”

-Chris Wilson, Clover Creek Farm in Jonesborough, TN

“The Animal Welfare Approved program reflects the concern I have for my animals and having its label on my cheese tells consumers that not only are they getting an ethical product, they are getting a superior product.”

-Rose Belforti, Finger Lakes Dexter Creamery in King Ferry, NY

“The response to the AWA label has been really positive.  Our customers are noting animal welfare certifications.  We appreciate AWA’s outreach in Western NC”

-Charlie Kissling, Walnut Hollow Ranch, Hayesville, NC

“I think there is a lot of jargon right now that gets thrown at people, and a lot of it is quite deceptive. Just the tone and perspective of AWA is very sincere, and it really speaks to a fundamental notion of expressing humanity. To unify this notion of treating animals humanely, having them live their entire lives on a farm – AWA is going to help people learn and attract new people to do better.”

-Joseph Morel, Eastman Farm, Barnard, VT

“Thanks to AWA for all they do for farmers and the positive information they provide small farmers like us. This keeps us positive about our farming and proud of our products we are producing for the consumers.”

Alease Williams, D&A Farm, Autryville, NC

“Having an objective seal of approval from an esteemed and respected organization like AWA helps our customers–and potential customers–trust that we farm in a way that puts the health of our animals and the land over efficiency or profit.  While there are a lot of labels in the marketplace today, we hold AWA in high regard because it has such high standards for animal welfare and acknowledges that the health of the animals is foundational to the quality of the products they produce.”

-Ryan Hayes, The Farm of Milk and Honey in Hyde Park, VT