Animal Welfare Approved

Marketing Support

Below are some of the ways the Outreach, PR and Marketing team supports AWA farmers. Please contact info@animalwelfareapproved.org for assistance.

  • Develop relationships with retailers, restaurants, farmer’s markets to help expand the market for your products.
  • Provide a kit of promotional materials for farmers who are approved for the program.  Included are:  brochures, signs, pens, magnets, note pads, post-it notes, and other promotional materials.   Metal gate signs and farmer market banners are also available to you free of charge.
  • Advise on creating an online presence or with more traditional marketing methods.
  • Assist with label design and approval.
  • Host events to promote your products.
  • Attend conferences or workshops with you to help you spread the word about the benefits of being approved.
  • Write and send press releases about your farm.
  • Feature news about your farm on our website, blog, print newsletter and press releases.
  • List your farm and retailers offering your products in our online searchable database.
  • Promote your farm in conference and event program advertisements.
  • Provide basic social media counsel. AWA has compiled the AWA Guide to Using Social Media, which is designed to help farmers of all ages and abilities get connected with their customers and other farms and businesses by using the two most widely used social media platforms: Facebook and Twitter.
  • Offer assistance in photo taking. AWA has created Taking Pictures of Your Farm, a brochure designed to help market your farm by learning how to take beautiful photos of your animals, the landscape, and scenery.